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Meltwater makes key strategic hires to augment AI-driven growth in APAC

Meltwater, a global leader in media intelligence and data analytics, today announced two new senior hires to spearhead its customer journey and business functions and strengthen their presence in the APAC region.

Huixian Yang has been named Meltwater’s Customer Experience Director (APAC). With over a decade of experience in customer success at leading technology brands like Google, SAP, Microsoft and Fuji-Xerox, Huixian will bring her data-driven approach to deliver customer excellence and shape Meltwater’s global customer success framework.

Jeff Piniros will be stepping into the role of Sales Development Director (APAC). Formerly from Salesforce, he will be responsible for pipeline generation to drive revenue and growth goals while nurturing and growing the next generation of sales talent.

Commenting on the appointments, David Hickey, Executive Director of Meltwater, said, “Both Huixian and Jeff will be pivotal in steering the company through our next phase of growth. With the recent launch of Meltwater’s powerful new Enterprise Intelligence Suite in the region, we have also welcomed a slew of key enterprise clients.

We plan to continue building on our best-in-class artificial intelligence, natural language processing, computer vision and inference models to expand our capabilities and serve the evolving marketing needs of organisations.”

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