Is your business still on the sidelines about investing in TikTok marketing? If you’ve turned on the news recently, you’ve probably heard of TikTok and TikTok for Business. Indeed, the app is so popular that it has been making waves not…
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Having…
Atome, the region’s leading digital consumer financing platform, has joined forces with TikTok Shop to revolutionize the e-commerce landscape in Malaysia. This strategic partnership enables businesses of all sizes, but particularly young entrepreneurs and small and medium enterprises (SMEs), to harness the…
Meltwater, a global leader in media intelligence and data analytics, today announced two new senior hires to spearhead its customer journey and business functions and strengthen their presence in the APAC region. Huixian Yang has been named Meltwater’s Customer Experience…
Our Business Growth Strategies program provides tools and insights to help you ensure that your business survives and grows in today’s fast-evolving marketplace. You’ll discover how your organization needs to “leap” across knowledge disciplines to reimagine how a product is…
If you’re on the internet, you probably know how powerful videos are. From social media to online stores to emails, you’ll find them everywhere. And when done right, video marketing can help you boost your brand’s visibility, engagement, and conversion…
There are loads of influencers on social media. They’re people with a following anywhere between 1k and 1 million+. You probably come across them on TikTok, Instagram, and Facebook on the regular. The influence that these folks have depends on…
Although it is easy to define, forming and executing it is what sets a business apart. A business strategy refers to all the decisions taken, and actions undertaken by a business for achieving the larger vision. Knowing what business strategy…
In the last two decades, social media has forever changed the face of marketing. On any given day of the year, there are over 3.5 billion social media users globally. That’s almost half of the world’s population! With such high engagement…
SEO (or Search Engine Optimization) is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries. In this article,…
